When a former coworker (and now friend) decided to trade in her marketing career for her own esthetics studio in Mount Pleasant, she came to me with a clear vision for branding: Palm Beach meets feminine modern charm. Think pink and green stripes, poolside towels, and a timeless Beverly Hills Hotel vibe. She wanted to curate a vibrant, luxurious, and approachable brand that her clients could instantly connect with the moment they walk through her door. The final result was whimsical typography, invigorating shades of hibiscus and lime, and logomarks comprised of illustrated tropical foliage.