When a former coworker (and now friend) decided to trade in her marketing career for her own lash and beauty studio in Mount Pleasant, she came to me with a clear vision: Palm Beach meets modern charm. Think pink and green stripes, poolside towels, and that timeless Beverly Hills Hotel vibe.

I designed her primary and secondary logos, color palette, and a conceptual business card to capture that feeling of laid-back luxury, something her clients could instantly connect with the moment they walked through the door. It wasn’t a full brand buildout, but it was one of those rewarding passion projects that reminded me why I love design in the first place.