MaCCrame by CC
This handmade textiles business came to life through a playful, boho-inspired brand identity. The client requested a primary logo, a secondary monogram-style logo, and a business card — all infused with the warm, earthy tones she loved, from terracotta to Saguaro green. A special challenge in this project was incorporating her double-C initials into the brand name, resulting in a quirky, memorable twist on “macrame.” The final logos are crafted from a handmade script that mimicked the bend and flow of a piece of rope or string, making the typography feel tactile and organic like the art itself.
Client: MaCCrame by CC