I helped a college friend and fellow Alpha Phi Omega “brother” bring her handmade textiles business to life through a playful, boho-inspired brand identity. I designed a primary logo, a secondary monogram-style logo, and a business card — all infused with the warm, earthy tones she loved, from terracotta to sun-drenched neutrals.

One of the most fun challenges was incorporating her double-C initials into the brand name, resulting in a quirky, memorable twist on “macrame.” I designed the logos in a handmade script that mimicked the bend and flow of a piece of rope or string, making the typography feel tactile and organic like the art itself.

The sweetest part? She sent me a few of her finished macrame pieces alongside her business card to show me the final results in real life. It was a small project, but it perfectly captured the warmth, craft, and personality she wanted her brand to convey.