An oh-so-sweet conceptual brand identity for a French-inspired floral shop based in California. Le coin des fleurs translates to “flower corner,” which inspired the illustrated storefront logo — a playful nod to the boutique’s neighborhood charm.

My goal with this project was to merge elegance with approachability, creating a visual identity that felt both romantic and grounded. I customized a clean sans serif typeface and paired it with my own handwriting to create a sense of contrast and personality. The color palette — a rich French blue balanced by a warm cream — was chosen to evoke timeless sophistication while setting the brand apart from the typical floral aesthetic. The result is a cohesive and memorable brand concept that blends strategic thinking with storytelling.