This project was a full brand revamp for a long-standing orthodontics practice in Virginia. Their existing logo and materials felt dated and didn’t resonate with their primary audience — kids and teens. Working alongside a business development consultant, I set out to reimagine the brand so it felt approachable, youthful, and fun, while still maintaining credibility with parents.

The redesign focused on modernizing the logo and reframing the visual language to better reflect the energy of their young clients. I replaced the muted tones of the old palette with a brighter combination of electric greens, sky blues, and navy — colors that feel vibrant and friendly without losing professionalism.

My goal was simple: make visiting the orthodontist feel like something kids could actually look forward to. The new identity transformed the practice from “just another orthodontics office” into a space that felt designed for them — cheerful, welcoming, and full of personality.