What started as a passion project quickly became one of the most complex and meaningful design challenges I’ve taken on. My goal was to create a cohesive visual identity for my wedding — something timeless, personal, and refined — that could seamlessly translate across print, digital, and environmental design. And (as a stubborn designer) I knew I had to persevere and do this all myself, because who else is more appropriate for such a task?

The project included save the dates, invitations, ceremony programs, and rehearsal dinner menus, as well as a custom crest and a neon sign featuring our monogram. Each piece was designed to complement the others, carrying through shared typography, color palettes, and illustrative details to create a unified visual story.

Because the entire wedding was planned by my mom and me, I had to balance creativity with practicality: managing costs, materials, and print production while maintaining design integrity. Every decision, from paper texture to signage scale, was rooted in intentionality.

This project taught me more about large-scale brand cohesion, problem-solving, and creative endurance than any commercial commission to date. It reminded me that design isn’t just about visual harmony — it’s about crafting experiences that feel deeply personal and connected.