One of the most complex and meaningful design challenges I’ve taken on was designing collateral for my own wedding. The goal was to create a cohesive visual identity for the event that could seamlessly translate across print, digital, and environmental design. The project included save the dates, invitations, ceremony programs, and rehearsal dinner menus, as well as a custom crest and a neon sign. Each piece was designed to complement the others, carrying through shared typography, color palettes, and illustrative details to create a unified visual story.

Because the entire wedding was planned by my mom and me, I had to balance creativity with practicality: managing costs, materials, and print production while maintaining design integrity. Every decision, from paper texture to signage scale, was incredibly intentional. This project taught me more about large-scale brand cohesion, problem-solving, and creative endurance than any commercial commission to date. It reminded me that design isn’t just about visual harmony — it’s about creating immersive experiences that feel personal and connected.